Portfolio of TRW Marketing Services Projects

Lovely converted farmhouse holiday cottage overlooking the Solway Firth near Castle Douglas. Writing regular new content, generating guest testimonials, creating guest guides, interactive maps and regular local interest blog articles about the area, experiences, things to see and do, eat and drink and more. Bring the area and location to life to encourage new guests to book this superb holiday home.

Update existing website layout to help improve visitor interaction and booking options. Update existing web content and imagery to help improve engagement. Co-ordinate advertising via Google Adwords & Yell listings. Feature and highlight Google Reviews on the website. Set up new customer database and co-ordinate customer mailings via Mailchimp.

Skipsea Luxury Glamping Pods & Holiday Cottage East Riding of Yorkshire. Create a brand new website with online booking system including area highlights, things to see & do, why choose us options. Create seasonal weekly and short break pricing Set up & integrate various booking portals including Booking.com & AirBnB and encourage generating direct bookings.

Create a new website so they can generate their own direct bookings rather than rely exclusively on AirBnb & Holiday lettings. Add new Bookalet live availability booking system with secure payment options. Co-ordinate new internal imagery including aerial photos of location and lodge. Include useful local area information for guests to explore and enjoy and help bring the location to life.

Create a new website for this wonderful country house wedding and event venue in Scotland and bring it all to life again. The original website had become very out of date, lost Google ranking and bookings were slowing down. There was little flexibility to update. The challenge was to showcase the wedding and event venue using lovely and evocative imagery sourced via various wedding photographers and event organisers to highlight how future events and weddings could be set up. Source new imagery, fresh content, include testimonials, 'why choose us' & guest reviews. Create Google My Business listing & update all directory listings and referal websites.

Secluded Holiday Cottage Farmhouse that sleeps up to 12 in 4 Bedrooms - Owners wanted to have their website refreshed and generate more direct bookings than be reliant on agency bookings only. Set up various new booking portals, added new imagery, content and local area information to help the website work harder and generate direct enquiries and bookings. Set up new secure booking system with live availability with Bookalet and integrate with booking portals

Create a new website with secure online booking system that integrates availability with online portals such as AirBnB & Booking.com. The client moved from a holiday cottage agency that was no longer performing to taking control of their of their own bookings. This required setting up a more direct booking model. Set up new online portals via Booking.com & AirBnB. Create new seasonal, short break and weekly pricing and uplift pricing for the booking portals to cover commissions charged. New photography was required including aerial imagery to showcase the immediate setting. Update and freshen up the local area guide and 'Why Choose Us'.

There are so many great places to visit, excellent restaurants, cafes and pubs and things to do in the local area. Orion Holidays wanted to offer their guests an easy to use and accessible guide to the Cotswold Water Park. The guide brings the local area to life. It gives guests the freedom to plan their staycation with an easy to use digital welcome guide with local recommendations and services that answers all their questions about the Cotswold Water Park and surrounding area. A simple local guest guide that can be added to guests mobile phone homescreen or favourites. It can easily be accessed wherever they are and help them plan their day, find what they need and be shared with their family or friends.

• Best Places to 'Eat & Drink', 'See & Do' etc.
• Local Recommendations – Favourite pubs, restaurants, places to visit & hidden gems)
• Exclusive ‘Guest Offers’ – Local discounts, special offers available for your guests
• Book Optional Extras - Early check-in, champagne on arrival, breakfast pack, fresh flowers, birthday balloons, etc.
• Important Arrival Information
• Map Directions & Useful Information
• Local Services - Doctors, pharmacy, groceries

A Simple & Effective Digital ‘Guest Guide’ that Makes Happier Guests.

Easy access to all the local knowledge including, recommendations and the best places to go to.

Answer all those questions before they even get asked. See Windrush Turret Lodge’s Guest Guide for the Cotswold Water Park.

• Best Places to Eat & Drink, See & Do – the Best local activities, places to visit, pubs, restaurants & cafes, great views, etc.
• Local Recommendations – Favourite pubs, restaurants, places to visit & hidden gems
• Exclusive ‘Guest Offers’ – Local discounts, special offers available for your guests
• Add to guests smart phone for easy access to information during stay

Refresh website with new content, imagery, activities & places to visit. Include an online secure booking system & availability calendar for guests to book end to end. Reduce owner administration & increase direct bookings. - Installed Booking system via Holiday Bookings Online - Secure Stripe payment system to enable card payments - Automatic guest emails set up - Booking confirmations, payment reminders, deposit paid, - Guest details securely held for future correspondence - New imagery, web content, photo gallery & additional web pages added - Created 'Google My Business' Listing to increase visibility

Create an interactive guide to the local area on in-house 'Guest Information Folder' tablets for use when staying in Orion Holidays cottages. Create an interactive map and information guide, provide local recommendations, property guides & daily essentials. Make life easier for guests to source local information. These include:

• Guest Check-in Screen & 1st Impressions
• Ability to promote local services
• Promotional banners
• Area Guides & Local Recommendations
• Guide to the Property – e.g. How to User Guides e.g appliances, entertainment, etc.
• House Rules, Terms & Local Site Guidelines

Create a custom designed interactive map & guide for visitors to the region. To include a simple and informative directory of all the local businesses, activities, watersports, places to eat & drink, visitor attractions, accommodation, etc. These include

• Paid for detailed premium business listings
• Two map variants – Google Maps & Custom Image style map
• Browse by categories option
• Contact information, web links and directions via Google Maps
• Back links to individual business websites

A magical and exclusive holiday home that has been successfully booked via local agents for a number of years. Owners wanted to be able to take control of their own bookings, have direct customer contact and reduce agency booking costs.

• Exclusive luxury & contemporary styled holiday home in Somerset
• Implement website so owner can take bookings direct (moving from using agent)
• Set up secure online booking system with SuperControl
• Establish Google presence, Google Reviews and listings
• Establish new pricing structure for weeks and short breaks
• Review and recommend new booking referral sites
• Implement Social Media presence
• Website designed by Web Design for Accommodation

4 lovely 5* holiday cottages on a working farm the on the Southern coast of Scotland. Very well booked and winners of VisitScotland Thistle Regional Awards 2019. Want to keep ahead of their competition. Fully booked Summer and 2021 getting well booked already.

• Website evaluation  & recommendations
• Write a series of blog articles
• Research local activities – ‘See & Do’ recommendations
• Google My Business updates

Four lovely lochside holiday lodges in wonderful highland setting – Website had no worthwhile SEO ranking and owners were wanting to reduce reliance of 3rd party bookings and expensive commissions. Wanted more independence and online presence so guests can find Argyll chalets directly than via agencies. Website now very well ranked for location and lodges.

• Generate more business direct to the owner
• Set up Online booking system – ‘Free-to-Book’ calendar
• Re-evaluate website design and implement recommendations
• Set Up & manage Google Adwords advertising campaigns
• Social Media, Google Page listings and Customer Reviews
• Review pricing strategy

Stylish and luxurious farmhouse holiday set in beautiful French countryside – Owner had been using exclusive agency to take bookings but wanted more control of their own bookings.

• Bring ‘property to life’ using evocative photography and descriptive content
• Design build & co-ordinate a brand new website to reflect the quality of the property
• Research region for ‘Things to See & Do’, Eating Out & Local Activities
• Set up secure on-line booking system, availability & pricing
• Google maps, Customer reviews and Google My Business
• Website designed by Web Design for Accommodation

New holiday cottage in pretty little village near the North York Moors, website had just been set up but needed to generate new direct bookings and increased web presence. 100% booked out this season until late Autumn.

• Establish new website and create new web content
• Series of blog articles to put cottage on the map
• ‘See & Do’ – Outdoor Activities, Where to Eat & Shop, Places to Visit etc.
• Google ‘My Business’ set up reviews & content
• Set up Social Media – Facebook & Instagram

Lovely lakeside cottage with hot tub in popular region, most bookings came from agencies and Online Travel Agencies – Needed to have website completely refreshed, pricing established, on-line bookings and to be able to take direct bookings. 70% of bookings are now all direct via website.

• Generate bookings direct for cottage owner to reduce reliance on AirBnb & Booking.com
• Re-design out of date website & content for each property – Wordpress Website
• Re-structure pricing & terms for short breaks & seasonal demand.
• Update the online booking system – ‘SuperControl’
• Implement SEO strategy to increase bookings direct
• New website gallery & photo-shoot
• Set up referral websites for new booking opportunities

Successful and busy cottage booking agency wanted have a completely new re-design of their website, create a new marketing approach, develop new business and increase their bookings directly via their website.

• Position as no 1 cottage holiday agency on the Cotswold Water Park
• Co-ordinate complete new customer website with simple content management
• Implement a simple ‘view & book’ user experience to increase online bookings
• New marketing recommendations to increase direct bookings
• Set up SEO strategy to increase organic Google activity
• Set up & run a Google Adwords Campaign to generate targeted bookings
• Co-ordinated SuperControl booking system integration
• Interactive Map of the Cotswold Water Park
• Created new content including ‘Top 10’ listings
• Social media activity
• Website designed by Jazz Bones Creative

Cottage owner previously was heavily reliant on Booking.com & AirBnB, keen to take booking directly and have more control over pricing and guest contact. Wanted own website and bookings.

• Set up a web presence so owners can take their own bookings directly
• Co-ordinate web design, imagery & web content
• Online availability chart and direct booking enquiry system
• Facebook & Google Listings
• Set up Customer Reviews
• Pricing proposals to help increase revenues
• Website designed by Web Design for Accommodation