Client: Wyvern Shipping Co. Ltd
Project Type: Website Redevelopment & Integrated Marketing Support
Objective: Enhance user experience, improve booking functionality, and increase customer engagement across digital channels.
Overview:
Wyvern Shipping, a long-established provider of canal boating holidays, approached us to modernise their digital presence and improve online performance. The project focused on refining the website layout, strengthening visual content, and implementing a more cohesive marketing strategy to drive bookings and engagement.
Approach:
Website Updates:
- Refreshed the existing website layout to improve user interaction and booking visibility.
- Updated on-site content and imagery to better reflect the brand and offering.
- Integrated Google Reviews to enhance trust and social proof.
Visual Content Creation:
- Produced a new suite of promotional photography showcasing the canal boats, customer experience, and surrounding waterways.
- Created engaging promotional videos to highlight the charm of canal boating holidays.
Marketing & Advertising Support:
- Improved social media engagement through regular content creation and community management.
- Co-ordinated targeted advertising through Google Ads and com listings to reach new audiences.
Customer Communications:
- Established a customer database and implemented an email marketing system via Mailchimp.
- Developed branded email campaigns to nurture leads and encourage repeat bookings.
Results:
The updates led to a noticeable increase in website engagement, booking enquiries, and social media activity. The refreshed digital presence now better supports Wyvern Shipping’s positioning as a leading provider of canal boating holidays in the UK.
