Client: Private Holiday Home Owner – Pepperpot Lodge
Project Type: Direct Booking Setup & Portal Optimisation
Objective: Increase profitability by generating direct bookings and reducing reliance on high-commission holiday agencies.
Overview:
The owner of Pepperpot Lodge, a lakeside holiday home, sought to move away from a local agency that was charging 30% commission per booking. The goal was to establish a more profitable, self-managed booking process—giving the owner full control over pricing, availability, and guest communication while maximising rental income.
Our Approach:
- Audited current listings and identified improvements to boost visibility on key booking portals.
- Created optimised content and imagery to help the property stand out online.
- Developed a strategy for generating direct enquiries and bookings through third-party platforms with a view to future independence.
Results:
- The property quickly secured a series of direct bookings, including multiple off-peak stays.
- The initial setup investment was recouped within weeks through confirmed bookings.
- The availability calendar was fully booked, significantly increasing revenue.
- Planning is now underway to launch a dedicated website and booking system—enabling even more commission-free, direct rentals.
Impact:
This project demonstrates the value of taking control of your own holiday let marketing. With a targeted strategy, well-presented listings, and a shift away from commission-heavy agencies, owners like those at Pepperpot Lodge can enjoy higher profits, greater control, and long-term booking success.
